Digital marketing is a type of marketing that involves various electronic devices such as computers, smartphones, tablets, and so on. It also includes the use of software, apps, and technological platforms such as email, websites, social media, etc. We can easily become lost in the vast world of digital marketing.
Because of technological advancements and changes, it can be difficult to keep up with the latest trends and methods encompassed by digital marketing. Visual marketing, mobile marketing, and various online marketing techniques are part of digital marketing strategies, which can be confusing and overwhelming.
In the world of digital marketing, we must know what to do and what not to do. Below is a list of ten don’ts to hopefully help you navigate the vast world of digital marketing.
01. Giving Up on Mobile Marketing
The number of people who use mobile devices to access the internet rapidly increases. If you own an online business, you can no longer avoid including mobile devices in your digital marketing arsenal. The first step is to make your website mobile-friendly. Many website builders, such as WordPress, have plugins and automatic features that will do this for you. You can also include a line of code on your site that will format it to the device being used. Next, test your website on mobile devices to see how visitors perceive it. Finally, go through the mobile shopping experience yourself, knowing exactly what you need to do.
02. Too Much Social Media
Because social media is such a big part of the internet these days, it’s impossible to have a presence on all of them. Choose two or three of the top sites and begin building your brand and establishing your social presence. Facebook, Twitter, LinkedIn, and Pinterest are currently the most popular social media platforms. The majority of my social traffic comes from Facebook and Pinterest. Google+, Tumblr, and Instagram are the next in line. If you understand your target market, you can join the social sites where they are most likely to participate.
03. Information Overload
Because the digital marketing world is so vast, it is easy to get lost. Many people, including myself, fall into the trap of spending too much time gathering information from numerous sources on various aspects of building an online business. Instead, we need to narrow our focus and learn only what we need to know to build our business successfully. Find a few reliable sources and stick with them to learn the ins and outs.
04. Friendly Website
Failure to Create a User-Friendly Website – Many of us are tempted to build the biggest, brightest, flashiest website possible, but this is a huge mistake. You want your website to be simple, easy to navigate, and user-friendly. Only include what is required to keep your customers informed. You should include some additional content to provide information to your visitors, but make sure it is directly related to what your site is about. Don’t clog your site with unnecessary ads, information, or extra steps to get to your call to action. Fancy features and flashy extras will confuse your customer and potentially drive them away.
05. Failing to Keep Up with SEO Changes
SEO is very important for your website, but the rules and regulations are constantly changing. Find a good source of SEO information and keep up with it regularly to keep up with changes and make necessary changes to your business website.
06. Not Using Visual Marketing
Using visual marketing can increase your conversion rate by 86%. This is an incredible figure. Add a video to your landing page and/or homepage. Incorporate high-quality graphics into your blog posts and content. In your social media marketing, use visuals as much as possible. Make your own infographics to use on your blog and social media. There are free tools available for creating infographics.
Incorporate an eye-catching image or graphic into your articles. It could mean the difference between having your article read and being rejected. Examine photos in articles. Is the photo engaging and makes you want to read the article, or does it leave you cold? Take note of the image type and the emotion or action it elicits in you. A well-made video on your homepage or landing page will also make a significant difference. People will get the message much faster than if they read it, and it may be the deciding factor in whether they stay or go.
In the video, be entertaining while also conveying your message. Your image and voice will also aid in bonding with your potential customer. You should also get started with meme marketing, a new visual marketing technique. This combines amusing and/or heartwarming images with humour and real-life situations.
07. Not testing and Tracking
Use Google’s free tools to analyze your statistics and track your visitors. Google Analytics can assist you in optimizing your site’s performance. Ads, web pages, article resource boxes, and so on should all be tested. Find out what produces the best results and generates the most responses and stick with it.
08. Failure to Establish Relationships
Doing business with people digitally is very different from speaking with them face to face. People are less likely to trust a website than they are to trust a person, so do everything you can to foster that relationship of trust and respect. Respond to all email inquiries promptly and appropriately. Be dependable; if you say you’ll do something, make sure you do it. Maintain consistency – if you send out a weekly newsletter, don’t let up and start missing weeks. Regularly update your blog and product information. Do not let your website become outdated. Maintain consistency on social media. Respond to all questions and comments as soon as possible. Make it clear to people that you are available and trustworthy.
09. Concentrating Too Much on Traffic and Not Enough on Conversions
While traffic is essential to any online business, you must also focus on quality and targeted traffic. Getting 1000 visitors to your website is useless if they are not interested in what you offer. Participate in groups and forums where people who need your services may be found. For example, join groups and forums for home business owners if you offer B2B products and services. We all want more traffic, but we need to target traffic to whom we can sell.
10. Charging Headfirst Into the Marketing Abyss
Starting an online business and charging headfirst into digital marketing is terrible. You must plan ahead of time and research what you are getting into. Know who your customers will be and where they will be found. Make sure that you are offering a marketable product or service. Finally, prepare for your foray into the world of digital marketing.
These errors are common, but they must be addressed. If you want to start an online business, you must be well-informed and constantly adapt and learn. Since the early 1990s, digital marketing has come a long way, and we must continue to grow and develop alongside it. It won’t be easy at times, but you can overcome it and build a successful online business.
From – WindySEO Blog