With new Search Engine Guidelines and Rules, 2013 presents a fantastic chance for companies to significantly increase their online presence. Since July 2013, the previous SEO guidelines are no longer in effect. The greatest moment to commit to a digital marketing strategy that can benefit your company is now. Companies that use effective marketing methods will enjoy the benefits when Google allows its Hummingbird to extend its wings.
The following is a list of crucial aspects that every business should include in their online to-do list. You should also maintain a record of all the websites, emails, and passwords you use. Once you reach a certain level, you will be grateful for the list. You should also keep track of the outcomes of each marketing component. Something easy to monitor for improvements and your return on time spent every month.
01.Onsite SEO & Keyword Research
Make certain that your website is well-designed. A good combination of headers, text, and pictures is essential to comply with SEO thinking. Aim for roughly 300 words in the text content, make sure headers are classified as H1, and all photos are properly labeled. All of this will assist search engines in identifying your site with what visitors are looking for. Next, establish a site map with access to your site’s code, create accounts for both Google and Bing webmaster tools, then submit your site to both directories with the sitemap.
Then, pay attention to how your site shows in search engines. Finally, to maximize your exposure to prospective clients, do a digital SWOT analysis of your organization and concentrate on relevant Keyword Generation, Meta Tag Creation, Title Tag Creation, and Home Page Reinvention.
This initial step will immediately boost your outcomes. Within a few months, you will notice a significant return on your investment.
02. Offsite Optimization (Links and Backlinks)
Offsite labor is an equally crucial component of a successful digital marketing strategy. Offsite optimization aims to get the internet to look at you. Aim to link your website to current highranking websites. A Google Rank of 5 or above and a high Alexa traffic rank are desirable. Sites with more advertising than content should be avoided.
Social Media Fundamentals: Include in your strategy the creation of company profile pages on the five most popular social sites: Facebook, Twitter, LinkedIn, Google+, and Pinterest. Each company page should have connections to your website and links from your website to these sites. In addition, each page should have information about your company, text and graphics, contact information, and business hours. To get followers and supporters, you should also devote time to related pages/links/circles, etc.
Social Media Extras: In addition to the top five sites, you may pick other social media sites to join, which will help you stand out from the crowd. Tumblr, Stumbleupon, Foursquare, Squidoo, and Instagram are among the finest of the rest.
Depending on your degree of participation in social media, you may need expert support in keeping track of everything. Each social media channel requires 45 minutes to an hour every week to update with new material and network across platforms, gaining new followers, likes, and referrals.
Backlink Strategy: It is crucial to concentrate on quality rather than number these days when it comes to backlinks. Depending on your company, different connections will work for some and not for others. A good place to start is registering with local directories and paying attention to your rivals’ links. If you Google ‘free online directories,’ you should get a list of website submission directories. Take your time filling them out and submitting them.
Keep in mind that some take longer to process than others, so keep track of what has been approved and is still being processed. Some directories provide paid services. These may be useful features, but do your research and choose the greatest value choice for a suitable return on investment. I’ve seen cases where one directory, in particular, provides free website business links and minimal paid services to promote your social media, as well as a full package including a homepage with SEO features on their sites for less money per year than it costs to rent a domain and hosting package combined.
It also allows you to exploit their current rating to your advantage for your keywords. You may take it a step further and search out like-minded companies, suppliers, agents, users, and others that your company works with daily and establish a conversation to promote each other’s websites through a hyperlink. There is strength in numbers in this scenario, and a legitimate connection will benefit you.
The next best strategy to market your company is to make a film highlighting your goods and services. The availability and popularity of sites such as YouTube and Vimeo make participation necessary. The best place to begin is to have a 2 to a 3-minute video prepared on your behalf, upload it to YouTube, and embed it into your website.
While producing videos does not immediately generate revenue, smart firms utilize video marketing as a strategy to increase customer engagement, click-through, and traffic. They also increase search traffic since major search engines have begun to rank videos on their results pages. Compared to traditional email marketing, using video in emails raises open rates by 5.6 percent and click-through rates by 96.38 percent. Videos have a 50 percent greater probability of ranking on Google’s first page for relevant keywords. When they are shared, they can enhance traffic to companies. There is always the possibility of becoming viral.
4.Mobile Websites and Apps:
Most webpages are typically between 900 and 1000 pixels in width. They are, predictably, intended to be seen on computer displays. Smartphones often prefer to browse webpages with 350 pixels or less. If your site does not have a responsive design to fit the screen size on which it is being viewed, it will seem bad, and visitors will leave. Click here to put your site to the test. An app or a mobile site are excellent ways to bring your current website to this generation of internet users – the mobile phone. Apps are nice, but they may be costly to create.
The app industry is expanding, and establishing one requires a complete redesign of your current website. Apps differ in size, price, and usefulness. A mobile version of your website and mobile technologies like SMS and QR Codes may both target the same market. Your mobile site will be easier to find and more accessible for the end-user and your customer if you utilize directory sites. A single mobile website may reach customers across many different mobile devices by using the same code as your website, while native applications need a new version to be produced for each type of device. URLs for mobile websites are simply incorporated into other mobile technologies.
5. New, high-quality content and blogging:
Write, write, and write some more. Search engines are increasingly trusting whatever fresh movement they may detect. This includes creating and updating current material on your website. If there is fresh material to report when the bots and spiders visit your site, the search engines will consider this a plus. New entries will always contribute new material if you operate a site as a blog.
It is expected that you control the content and quality of your blogs. Remember to write both unique and high-quality content. Do not just copy and paste someone else’s work to have anything fresh to post. This weakens the legal process. If you admire what someone else has done, share it publicly and give them credibility.
If you cannot generate enough new content, you might seek out guest writers who would happily write for you in return for credit. If you operate a company website and don’t want to add a blog for content, a few things to watch out for on your site are easy to fix.
First, check whether you have a copyright person on the front page. Check that the dates and years are right. When it is evident that the sites are being maintained and have the current years indicated in their copyright, new clients are more inclined to utilize them. Make a practice of monitoring your own website regularly, looking for any elements of the information that may be updated.
If feasible, provide a Facebook or Twitter shareable link and an email link. This will assist you in getting your material circulated over the web without you having to do anything. Other visitors will do it for you if they enjoy what they see.