Social Media Marketing

Guide to Social Media Marketing for Beginners – 01

Social Media Marketing

The technique of attracting attention and web traffic using social media platforms is known as social media marketing. Typically, creative content to reach the masses through publicity from a third-party trusted source must be created for people to share the content of their interest with others and create a vicious chain that would make business cover and go beyond the market audience intended.

Every internet marketer must have a purpose, a product, a service, and a cause to promote on the enormous and intimidating World Wide Web. Congratulations if you already have those ideas in your head! That is undoubtedly the most difficult element of starting the social media challenge, and from now on, every effort will contribute to achieving those objectives effectively and perfectly until you earn the Social Media Guru designation.

The world of social media is larger and more diverse than ever before. It is a very strategic marketing platform that reaches people of all ages, religions, sexes, places, and hobbies, making it the ideal vehicle for reaching and targeting the correct audience and achieving overall success.

For example, the whole globe will not be interested in video games, but simply those who are interested in video games. If you target male audiences with advertising for low-cost high heels, some may purchase a pair or two for their wives, but a pair or two isn’t the type of effect you’re looking for. As a result, you concentrate on certain age groups and other characteristics that lead particular services and goods, videos, and news to become “viral.”

First, we must understand the fundamental social networking sites.


With over 900 million members, if you’re already a Facebook user, this may not be anything new to you, but some things are worth highlighting. First, you may build a dedicated company page and communicate directly and for free with your consumers by adding free photographs, items, and videos of the service or product you want to offer.

You may construct a database of individuals who will share your articles with their friends, resulting in a never-ending chain. Most of these social media sites feature flawless mobile integration, so individuals can stay connected with media whether they are using a portable PC, a desktop, a tablet, or a mobile phone, which you should take advantage of People use Facebook in various settings, including while commuting, at the park, at home, at school, and at work.

Then you’re there, marketing your company to appear in news feeds, and you’re always playing the mind trick game so that people find something appealing and worth checking out based on their interests. Many large firms, like Starbucks, Microsoft, Apple, Rockstar, Pepsi, and others, are doing the same thing, and it works well!

Media Marketing


When it comes to content quality, blogs are a simple method for individuals to connect with semi-professionals. Quality material is always the key to effective writing and, by extension, effective blogging. Blogger CMS (content management service) where you can have yours up and running for free in less than 5 minutes, including Blogger, WordPress, and perhaps the most userfriendly, Tumblr. Knowing your audience, your market, who you are targeting, and what you want to achieve is one of the secrets here. This has to do with SEO (Search Engine Optimization) or employing the proper keywords to rank as high as possible in a search engine, such as Google or Bing.

It must be relevant to your postings, and you must utilize a keyword search tool to determine the competitiveness and quantity of searches for this phrase. The lower the competition and the higher the number of searches every month, the handier it is for you. If you were to market your website offering technical help chat, you would need to use extremely particular keywords so that individuals seeking your service would discover you first. It is, for example, technical support for Windows, in which case you will need to use certain terminology to be more direct.

Because the competition would be fierce and Windows technical support is a broad topic, you would concentrate on the specific services your product provides, so adding additional keywords to get straight to the point would be the most effective way to go, and you would rank higher in a search engine, and people would find your product easily. From “Technical Support Chat” to “Technical Support Chat for Windows 7 and XP,” you can see how we are narrowing the concept of the service you offer, making it more specific and detailed, and then competition of support for mobile operating systems, cellphones, Mac, iPhone, Windows Vista, Windows 8, and such, are left behind.

Those sites offering services you’re not related to won’t steal your chances of being found by people looking for chat support for W7 and XP. Once you’ve grasped the notion of keywords, you can go on to create blog material that will be simple to locate on a search engine by using the appropriate tags.

Then there’s the Social Media integration in the blog area again. There are several ways to distribute your blog’s material. Many Content Management Services, such as Tumblr, include social networking buttons for sharing, liking, and disliking. You must hunt for the settings to activate them (if they are not enabled by default) so that every post of yours has buttons for sharing on Twitter, Google+, Facebook, and so on and reblogging within the blogging network to which you are attached. With high-quality and eye-catching material, you encourage people to share your tales on other media sites, such as the ones listed above, and you have excellent possibilities of reaching a larger audience.


Twitter is a rapidly developing and widely used social media platform. With over 340,000,000 tweets every day and about 140,00,000 users globally, this network is attractive to both businesses and individuals and celebrities, singers, actresses, and everyone else! A tweet is a 140-character message that one may compose and publish for followers to read and view at any moment in their news feeds.

One of the things that makes this platform so effective is the ability to talk about it, participate directly, and create new dialogues. The same way people follow Kim Kardashian and read and discuss everything she tweets in a day, they may do the same with advertising and marketing campaigns concerning businesses and goods of interest.

140,000,000 people to target the proper demographic may seem to be a challenging undertaking, but on the other hand, it implies more potential clients for a company. Once you’ve entered the previously mentioned vicious chain of any social media site, things just keep happening on their own, and the first thing you’ll notice is hundreds of hundreds of people engaged in your brand, talking about it, reviewing it, and telling others about events, broadcasts, and so on.



Perhaps a less popular site, making it uninteresting for some, but a highly professional and strategic platform for others. Some individuals will not waste time speaking or talking to others about unimportant matters; instead, this social network gets right to the point. People on Facebook and Twitter, for example, follow anybody of interest to just interact, as well as businesses and corporations. However, Linkedin is designed to filter and leave the fun behind to concentrate deeper on professionalism in social media.

You may join Linkedin as a person seeking a job or as a corporation providing a job or service. You can either create a personal profile with professional information about yourself, studies, contact information, interests, certifications, identifications, and so on, or you can create a business or company page, similar to how you do it on Facebook or Twitter, with the same purpose: to share information about your brand, service, or product and to keep your audience and followers up to date with the latest information about your company.


YouTube is a fascinating platform. People view videos of various types or are redirected by any website with a hyperlink to it or by search engines. Once visitors are on a certain page, there are some additional “Related Videos” in a column on the right side of the screen. Clicking from video to video leads you to unexpected discoveries, such as intriguing themes, amusing films, how-to videos, and advertisements. Your chances of being noticed are really high, and you can also get people to subscribe to your Channel, which is your own YouTube area where you publish your movies.

Some individuals find watching a video much more engaging and convenient than reading a whole essay. In addition, you have access to graphics. For example, suppose your social media marketing goal is to promote fashion clothes.

In that case, you can, among other things, upload a video with people modelling your clothes, redirect people to your main business site, recommend people share your video, subscribe for future video updates, visit your “fashion blog,” like your page on Facebook, follow you on Twitter, Google+, Linkedin, and so on. Close your eyes and envision the Tree Diagram of the whole Social Media marketing plan and how it might possibly reach every part of the World Wide Web. Isn’t it ambitious?


Google+, a relative newcomer to the social networking site war, integrates a range of services such as Gmail, Google+ Basics, and Google+ Circles, which allow users to post information or “statuses” in the same manner as Facebook does but has less popularity thus far. In addition, you have a “Stream” function similar to Facebook’s News Feed that allows you to see what others are up to and the following option similar to Twitter.

Because of the exclusivity and integration of services, the service is particularly desirable to professionals and business networks. You establish a Gmail account, for example, and until you deactivate it, you have access to all of these services and a profile that is ready to be changed with a photo, contact information, and so on. In addition, you get access to the whole Google+ network, including the previously mentioned Gmail, YouTube, You+, Circles, Basics, and even the well-known search engine, which saves and displays results based on what is most important to you.

It is advantageous for every Social Media Marketer to have a spare Google+ account because of its potential utility and since no source is too small or too much in marketing. A 30second TV commercial may not have the same effect as a little billboard on a bus, but the more messages you send, the greater your outcomes.

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