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Data Sources for Marketing Research

Marketing Research

The information obtained as the foundation for marketing research is often referred to as data, and we distinguish between primary and secondary data. The former is knowledge gathered via a study effort conducted for a particular goal. The latter is the knowledge that already exists, either due to prior research activity or for another reason.

Secondary data may be obtained inside a corporation, particularly in sales records. When utilized for marketing research, such data will most likely need to be reorganized. For example, sales of a certain product are often reported customer by customer, although the study may need a regional split. Alternatively, numerous external secondary data sources are accessible, including government departments, trade organizations, professional bodies, the press, speciality research firms, etc. The increased availability, power, and flexibility of computers make it easier to make this information instantly accessible to decision-makers. A growing number of databases are now available online.

Some research organizations run syndicated research programs on certain subjects. These are cooperative research programs funded by donations from each participating company. It is usually feasible to ‘purchase into’ such a program and acquire access to previously gathered data.

Alternatively, agencies may occasionally research and sell the findings to anybody interested. Trade organizations often make some information freely accessible to their members while charging ‘outsiders’ for it. This information is increasingly being integrated into a comprehensive ‘Marketing Information System’ that is regularly updated. Desk research is identifying relevant sources of secondary information, obtaining pertinent data, and analyzing it.

The Gathering of Primary Data

If the information needed for a certain marketing research study does not already exist as secondary data, we must figure out how to get it. There are three basic techniques for gathering primary data: observation, experiment, and survey. It is the third strategy most people think of when they think about market research. However, the first two also play a vital role in some situations.

Observation

It is often preferable to observe what individuals do rather than ask them what they do. This benefits eliminating any interviewer bias and avoiding the issue that individuals do not always recall their activities – particularly minor ones – very vividly. A concealed camera, for example, may be the greatest way to establish how consumers walk around a store, while a tape recorder may be the finest way to establish salesmen’s sales strategy. Similarly, a physical count is often used to determine the number of traffic on major roadways and the volume of various brands sold by major retail locations (increasingly via an electronic point of sale – EPOS – installations).

Experiment

A simulation of a real-world event may be a better technique for predicting future behaviour than asking individuals hypothetical questions. If we want to know which of two feasible packages housewives would prefer, we may set them side by side in a real or dummy store, give a group of housewives a shopping list and money to spend, and observe which bundle they choose. Similarly, giving a group of youngsters a selection of toys to play with and seeing what occurs is one method of determining children’s preference for one toy over another (how they play can also yield valuable insights). Of course, test marketing is an example of an experiment used to gather marketing research data.

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Basic Survey Types

If primary data collection by the survey is required, three options are available. Personal interviews, telephone interviews, and mail surveys are the three types. As we go down this list, the cost lowers, but so does the dependability and scope of the available information. Personal interviews are the most adaptable and may be conducted reasonably easily with a well-chosen sample. A significant number of specific questions may be asked, with replies reinforced by the interviewer’s firsthand observations if necessary. However, the cost per interviewer is high, and the level of preparation and monitoring necessary adds to the expense.

Telephone interviews allow many individuals to be contacted rapidly over a large geographical region. As a result, it is often utilized in industrial marketing research. Its disadvantages include that it can only conduct brief, impersonal interviews. Answers may be typed directly into a computer for analysis, saving even more money.

Postal surveys are quite inexpensive. However, the response rate (the percentage of persons who return correctly completed surveys) is often relatively low, introducing bias.

Other Survey Techniques

Variations of the following surveying methods have proven useful for certain reasons.

Panels

The panel technique is often utilized when ongoing research is necessary. The difference between this and an ad hoc inquiry is that the same group (or panel) of informants is employed to offer a sequence of replies throughout time. This layout is very useful when it comes to establishing trends. Disadvantages include the difficulty of maintaining a representative panel over time; panel members may become self-conscious, and the information they supply is no longer a spontaneous reflection of their own ideas. Panels are often utilized in listener/viewer research, and the retail store audit panel is a well-known source of information.

Group Discussions

A small (usually eight) and a carefully chosen group of individuals are together to discuss a certain issue. The interviewer does not generally ask particular questions but merely intervenes to ensure that the conversation continues on topic and that all key issues are covered. Interviewers (or, more accurately, discussion leaders) are typically experienced psychologists since interpreting findings might be tricky.

Discussion groups are not appropriately representative, and statistical analysis is usually difficult. They do, however, have the benefit of (a) being very affordable, and (b) the dynamic group environment may bring out facts that would not have been anticipated by someone designing a questionnaire. The approach is especially useful for gathering information quickly and cheaply, such as as a guide for copywriters and product development teams or as a tool for developing questions for pilot surveys.

Motivational Study

This was popular a few years ago but is now much less so. It employs clinical psychology procedures to ascertain the motivations for behaviour and attitudes. Word association, ink-blot tests, and sentence completion tests are among the techniques used.

While such methodologies may provide significant insight into human attitudes in principle, their validity has been questioned in reality. Because interviews must be performed individually and might span many hours, doing such examinations fully is quite costly for highly skilled people.

Media-Marketing

05 Ways to Passive income with Social Media Marketing

Five Ways to Make More Money with Social Media Marketing

Most savvy marketers use social media marketing to deliver their message to an insatiable, hungry audience. Prospects will be unable to find you on the Internet if you do not use social media marketing platforms such as Google, LinkedIn, Facebook, YouTube, iTunes, Twitter, or WordPress. And how long can you put up with that?

Social media marketing is one of the simplest ways to connect with and engage your target audience.

When you listen to your audience and acknowledge their participation in your business, they will become more loyal and champions of your brand.

Do you know that more than 95% of Internet users conduct online searches when researching

YOU? In addition, 45 million Americans own cell phones with Internet access. Facebook and Twitter have over 700 million users and are still growing. Shouldn’t you be looking where these people are?

Consider the following questions:

Are you easy to find on the Internet? Not just by your name or the name of your company. Can searchers find you using the keywords that best describe you and your company, service, or product?

Will your target audience find YOU when they visit their favourite online destinations? Or are they more likely to find your competitors?

Do you already have a program in place that allows you to engage with them again and again after they connect with you?

Do you intend to begin using cell phone (mobile) marketing?

If you answered “NO” to any of these questions, you must ask yourself, “WHY NOT?” If you want to keep your business afloat, you must market online because most of your competitors are or will be soon.

Here are five ways social media marketing can help you improve your client relationships and turn them into big fans because nothing beats a client who comes through a referral.

1. Engage in Social Activities

Remember, the term “SOCIAL MEDIA” was chosen for a reason. Never before has social media marketing made it so simple to communicate with prospects and clients for such a small investment. You can and should communicate with them repeatedly. That is not to say you should email, text, or call them daily. You’ll soon discover what a good communication interval is—trust me, your audience will tell you! The goal is to become acquainted with your prospects because people buy from companies they know, like, and trust.

An effective Facebook, Twitter, blogging, and email campaign will provide you with numerous opportunities to get to know your audience, gain their trust, and develop a long-term beneficial relationship.

As with any important relationship, consistent and frequent communication is essential. This is made possible by social media marketing.

Social Activities

02. You Must Make Your Own Videos For Social Media Marketing.

In 2011, YouTube was the second most popular search engine. (YouTube receives more than 1 BILLION views per day!) Viewers search YouTube for solutions to their problems, looking for videos showing how to do something or researching product or service reviews.

You must establish a presence there. Make your own YouTube channel and start posting videos with solutions, how-tos, and training. You can use a Digital Video Camcorder, a Flip Video Camera, or a Kodak ZI-10. (We prefer the ZI-10 because it has an external mic input, allowing us to use a lavalier microphone for better sound.) These cameras shoot in HD and produce stunning videos. Editing software such as Screenflow for the Mac, Sony Vegas Movie Studio, CyberLink’s PowerDirector, and Windows Movie Maker can assist you in creating visually appealing videos.

03. Experiment with different Social Media Marketing platforms.

This ever-expanding collection of Social Media marketing platforms provides numerous opportunities for business growth through branding. Here are some suggestions to get your creative juices flowing:

  • Create pens with your Twitter handle (@_______) or a request to “Connect With Me On Facebook.” When a person receives a pen with a Social Media aspect rather than a pen with just your company name on it, they get a subtle, friendlier feeling. Have some fun with this.
  • The same could be said for coffee cups or mugs and the entire advertising speciality realm. Consider hosting a “social meeting” at your place of business and handing out coffee mugs in person.
  • Create a monthly video and ask viewers at the end to follow you on Twitter or “friend” you on Facebook. Add the “Like” button from Facebook to all of your pages.
  • Include your social media contact information in your email signature and in the Resource Box at the bottom of any articles you write and distribute.
The Top 10 Digital Marketing
The Top 10 Digital Marketing

4. Increase Brand Awareness And Customer Loyalty

Social media marketing and the Internet are likely the quickest ways for a company to build brand loyalty. (It’s also one of the quickest ways to destroy it.) Because you can reach so many people so quickly, online word-of-mouth can quickly spread your name, business, product, and/or service worldwide.

If you provide excellent service to your customers, they are more likely to tell their friends about it via social media platforms such as Twitter, Facebook, blogs, personal YouTube videos, articles, social bookmarking sites, podcasts, webinars, and so on. Shouldn’t you be present when your customers visit these establishments? Consider the possibility of having everyone in your corner singing your praises.

When marketing on the Internet, it doesn’t matter if you’re local, regional, national, or international—you can reach your audience for a fraction of what “traditional” marketing would cost. Developing these social media marketing campaigns will undoubtedly require some effort, but you would have done the same for traditional marketing. Except that your reach is now exponentially greater, with the most important added benefit—you’ll be able to converse with your audience. You’ll be building relationships that will hopefully last for years. That is not possible with postcards, magazine ads, catalogues, or radio and television advertising.

Your bottom line will not improve overnight due to social media marketing. But, if used correctly, you’ll notice a shift in your business’s momentum, and who knows, maybe one of your videos, articles, or podcasts will go “viral.” Wouldn’t that be lovely?

5. Build Your Own Social Networking Site

Believe it or not, you can create your own Social Network site in almost no time. Ning.com and SocialGo.com are two well-known platforms.

Ning’s user base includes a growing number of political organizations, musicians, entertainers, and well-known brands. Ellen Degeneres, Hershey’s Chocolate, Martha Stewart, the National Republican Congressional Committee, and the Epilepsy Foundation have their own websites.

SocialGO bills itself as the “maker of social networks.” They are based in the United Kingdom and provide free and paid plans for creating your own social network. LEVI Strauss, The Apple Store, Walmart, and Random House Publishing are among their clients.

One useful feature provided by SocialGO is their “live video chat sidebar.” You can call a member and chat with them live right from the site.

Media Marketing

05 Reasons Why You’re Business’s Social Media Marketing Didn’t Work

Why You’re Business’s Social Media Marketing Didn’t Work

“I tried SM marketing previously, and it didn’t work,” is a complaint I hear virtually every day when I contact prospects and speak to individuals about Social Media Marketing.

Social media has enormous importance in my perspective and experience, but I am not delusory. I understand that not every firm has discovered that it works very well for them or that, at least in the near term, they did not get a reasonable return on their investment, whether that investment was in the form of time, money, or both. As a result, they conclude that social media marketing is a waste of time and money. But wait a minute!

True, SM Marketing may not be a suitable match for your company. Please, however, do not be too hasty. Thousands of firms are doing quite well.

Please examine the following points before discarding SM Marketing. Some of you may get confirmation that it isn’t right for your company, while others may rethink and give it another attempt, doing things differently.

Let’s take a look at some of why Social Media Marketing didn’t work…

1. Every organization is unique, and there are several aspects to consider when seeking to connect with your target market through SM marketing.

Social media works best for businesses that service the whole country or the world. It will be a bit more difficult for local enterprises. Unfortunately, this is a reality. There may just be a small number of individuals in your geographical area interested in what you are discussing.

Is this to say that local firms should avoid social media marketing? No, that is not what I am attempting to convey. I’m only suggesting that you should have reasonable expectations and spend carefully on social media.

I feel that every company, large or small, should have a presence on social media; remember quality above quantity. A few devoted fans and followers might add significantly to your company’s bottom line. Maintain their interest and deepen your ties with them. You are more knowledgeable about your industry than I am. So, if you believe your firm is highly micro-niche or geographically limited, I would recommend investing time rather than money in social media. Spending 15-20 minutes per day communicating with fans and followers is more than enough to provide excellent value and maintain an active Social Media presence without breaking the cash or spending hours on SM that might be spent on something more useful.

Social Media Marketing

Consider your investment in social media marketing wisely. Make sure it’s a good match for your company and that the benefits outweigh the costs.

02. Some firms are just a better natural match for social media marketing than others. Social media is all about interaction. For some firms, this is simple; for others, a bit more creativity is necessary.

Some firms and organizations will always have pockets of individuals who want to listen and chat about business-related topics. Fashion, arts and crafts, writers, restaurants, lecturers, coaches, cooking, sports, theme parks, news, religion, charity, health, music, movies, and television programs are a few examples. There are many more intriguing businesses out there than boring ones.

There are, however, dull ones. And you are aware of who you are. Accountants, precision engineers, glue producers, plumbers, locksmiths, and taxi drivers are just a few examples. Should firms like these continue to utilize social media? Yes, in my view, albeit less thrilling, people still need this kind of service.

Put on your thinking gear and consider methods to make your company more fascinating or, at the very least, educational. This will still help you get people to speak to you and engage with you. Accept that you may never have as many people talking about your company as firms in somewhat more “fun” areas.

03. You attempted to do it yourself, but incorrectly. Many individuals wrongly feel that dabbling and playing with social media qualifies as a well-planned and executed Social Media Marketing Campaign. They are then startled when it does not work.

This is fairly prevalent, particularly among small businesses that cannot afford to outsource it to a professional or have a marketing staff handle it in-house.

Outsource it if you can afford it. If that does not work with your marketing budget, you must do it yourself and educate yourself. Several courses, seminars, mentors, and workshops are available to help you learn. If you are really on a tight budget, spend some time searching the web for free material on social media blogs, websites, and video channels. But make certain you do. It is pointless to spend time on something if you are doing it incorrectly. Social media marketing isn’t difficult and shouldn’t take long to learn, but doing it correctly or incorrectly is the difference between paying rewards and not.

Marketing

04. You did not allow enough time. Social networking is time-consuming. Relationships take time to develop.

Expecting to do the Social Media thing for two months and then abandoning it is clearly not going to work. Please remember that social media is not a quick cure but rather a long-term answer.

Isn’t it a bummer? No, not at all. Because who knows how many years you will be dealing with someone who is a real fan or follower of your business? If your company is a flash in the pan, it can be upsetting not to see results right soon. However, if you expect to remain in business long-term, consider the long term. If you regularly provide excellent value to your target market over a long period, your target market will start to sit up and take notice. Then, owing to the viral nature of the internet, your social media presence will gain momentum and take on a life of its own.

Rome was not constructed in a single day.

05. Social media marketing will not improve a bad product or service. Even if you are doing everything perfectly on Social Media, other variables must be first.

Market research, social proof, a well-written website, and a compelling call to action. Social networking is an excellent method to bring people to your website, but if your landing page is inadequate and does not quickly give what they are searching for, it is all for nothing. You will struggle to sell online if you do not have any testimonials or social proof. SM Marketing will not assist you if there is no demand for your goods or services. Telemarketing, PPC, SEO, Direct Mail, Yellow Pages, Radio or TV advertisements, or any other sort of marketing will not help you either.

I’m not suggesting this is you, but believe me, I’ve had folks come to me with similar issues who had no idea they had them. They asked me to assist them since nothing else was working, and they hoped that SM Marketing would alter everything. That is not the case.

If you are selling and your company is doing well, hop on the Social Media bandwagon since you already know your business works. If you’re not selling successfully via other channels, get back to fundamentals and avoid using Facebook, Twitter, and other social media platforms until that situation improves.

digital marketing

05 Creative Methods of Digital Marketing

Methods of Digital Marketing

The breakthrough of digital services opens the door to many new methods to promote your goods. For example, creating a digital marketing plan has become a science in and of itself. We’ve been targeted for years, but most people are unaware of it.

But which services are genuinely beneficial to your business?

Online advertisements

Website digital advertisements have evolved into an intelligent technique to market your message. Targeting capabilities are available via Google AdWords to ensure that your message reaches the individuals you want to view it. For example, if you sell remote control vehicles, posting your advertisement on a holiday-themed website will not increase your sales. Instead, you must maximize your advertising spend by employing a targeted strategy to reach the proper audience and make the views count.

Though this market is very competitive and only helps to target those individuals who already frequent sites related to your company, it is extremely difficult to get new clients unfamiliar with your sector.

Engines of Search

Making your site search engine friendly is one of the finest strategies to attract new visitors. When a new user has a query or is looking for information, they utilize a search engine. Making your site search engine friendly is an ever-changing area; with companies like Google and Microsoft utilizing extremely powerful search algorithms to analyze sites, you must now have at least daily updates to maintain your site current and well ranked within the search engine results.

Nowadays, search engines do not base their decisions just on your site and the content you supply. To create a backlink database, it must be checked using information from other websites. With the proliferation of information, search engines need this validation to prevent the spread of search hijacking and disinformation shown in their results to users.

With search engine traffic often accounting for more than half of all visits to a site, this market cannot be overlooked in a marketing effort.

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Social Media Marketing

Social marketing is a relatively young industry, but it has the potential to provide excellent results. Social networks bring together a large number of individuals for the sole purpose of interacting with others. You may share your ideas and opinions, stay in contact, create connections, meet new people, form online groups with similar interests, and ‘poke’ each other.

With this much data accessible, a marketer’s dream comes true. Gone are the days when you had to spend numerous hours doing market research and studies. Instead, you may see hobbies and subjects that vary hourly in real-time. Compared to conventional marketing tactics, you may target important trends with your message and get a response in a relatively short period.

Adverts employing internal systems and user groups may benefit goods with a social structure, but they are ineffective for daily items and consumables. Washing powder firms cannot utilize this form of advertising media since their product advertising will be dismissed, and it is best employed on more conventional services such as in-store marketing and discounts.

There have been notable exceptions to this trend, such as Cadbury’s successful campaign to reintroduce the Wispa bar, which was organized by a small group of people and resulted in the reintroduction of the bar and a significant spike in national media coverage. The campaign prospered by leveraging social media to establish an online following, depending on on-site users to support the cause with the brand’s fame and nostalgia.

Cadbury then seemed to listen to the volume of customers and re-made the product in limited quantities, which sold out in record time before being re-implemented as a permanent product in their current range. The campaign’s creators were assumed to be a tiny marketing team that exploited Facebook and Twitter’s unique reach to snowball the campaign to success.

Social networking should not be overlooked; it can be very beneficial to your company, provided the campaign employed is creative and consistent since it may easily be lost in the piles of information that networks like Twitter and Facebook create.

Viral Marketing

With the emergence of social networks and the increased usage of video and other community sites, a new feature of combining an online and offline campaign has worked wonders for businesses in the technology and entertainment industries.

Companies like Microsoft made extensive use of this in the run-up to the release of the Xbox 360. Before introducing E3 in 2005, a 6-month bread crumb trail was set up for users to follow.

They took use of the reach of internet groups, buried physical evidence in real-world locales, and ‘hidden’ messages in coded webpages. They generally led to another clue, which was then jumbled to be deciphered by the committed army of users attempting to locate the news first. Using this to their advantage meant that media outlets were also looking for this and not focusing as much on leaks and insider knowledge as they generally do when pursuing this sort.

This kind is presently used often in the entertainment business, although not on the same scale as it formerly was. They are now typically detected and lose credibility since fresh initiatives do not have the effect they formerly had.

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Email Promotion

Spam is one of the oldest phrases in the technology sector, and it has entered common parlance in many nations. It refers to a Monty Python comedy popular among early programmers as a reference for undesired stuff delivered to them through the newly accessible electronic mail system.

Email marketing has lost a lot of its credibility in recent years. Every day, 183 billion spam emails are sent, which means your advertising email might be lost in the virtual mail. Spam email programs are very intelligent; they employ powerful algorithms to analyze the content and origin of the email and determine if it is spam or not. Typically, they block all adverts since spam emails may attempt to deceive consumers into disclosing personal information or distribute computer viruses on a large scale.

With research revealing that spam emails cost businesses more than $200 billion each year, legal systems and governments are now attempting to step up and block the flow. Additionally, with the development of more complicated systems at the ISP level, it has become increasingly difficult to utilize email as a viable way of transmitting sales information. It was the king of commercials in its ‘hay day,’ as more and more people utilized it as a dependable communications system, but it is now a shell of its former glory, with a grim future as an advertising option.

Over the following four weeks, we’ll go further into the systems, determining what combinations to use, utilize them, and the best techniques to get your information out there while making the most of your cash.

On Order of 47, you can learn more about digital marketing, its applications, and how it may help your company strategy.

I am the Creative Director of Orderof47, and I have over 6 years of expertise in designing and building a variety of digital media.

Order of 47 is a new media design firm situated in Redditch, Worcestershire, England.

Order of 47 takes briefs from their first phases, through the planning and design process, through production and launch, with a strong basis in usability and creativity. Order of 47 has the ability and talents to produce what you need, whether it’s a simple XHTML website, a database-driven CMS, an e-marketing campaign, a brochure design, or just a corporate identity.

Design of Corporate Identity Website Design and Development Content Management Systems

Designing Email Templates + Marketing Search Engine Marketing + PPC Web Hosting, Email + Stats Print + Artwork Design

The Order of 47 takes pride in being approachable, approachable, and friendly. Please do not hesitate to contact us if you have any queries regarding your project needs or if you need some help. We are always willing to assist.

Market Research

Importance of Market Research

Market Research

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social-media

What distinguishes an excellent market research survey? There is no easy solution to this issue, and it is the combination of many factors that makes for a perfect piece of study. Indeed, market research is a balancing act in which the researcher often needs to cope with judgments that have contradictory effects. The researcher must balance the different features to guarantee that much of what is gained on the swings is not lost on the roundabouts.

After all, this is what the research process is all about, and it entails a concerted effort to reduce mistakes, even though errors can never be totally eliminated. Many people focus on sample concerns but ignore questionnaire issues, which are typically a greater cause of inaccuracy. This essay examines two major sample concerns before moving on to two additional issues in questionnaire design that are sometimes overlooked.

Concerns About Sampling

When requested to do research, one of the first concerns that usually arises is the question of sample size. In sample size calculations, at least two factors must be underlined. First, are the sample findings to be generalized to the full population? This seems to be a simple query, and a surprised ‘of course’ response is anticipated. The corollary is, what degree of precision and certainty do you want this to occur? The problem is that these are researcher or management choices, and on this premise, a wide variety of sample sizes may be justified! In reality, statistical concerns for determining sample size are sometimes of minor relevance.

Perhaps a more pertinent question for sample size determination is, “What is the planned application of the findings?” Will they be utilized to make a key choice, as part of a public relations campaign, or just as a ‘nice to know’ situation? Only the first goal is likely to need a representative sample. However, regardless of sample size, a random sample should be taken to allow for statistical analysis of the data. Even if it is not generalizable, any random sample may be statistically analyzed. Furthermore, there is nothing wrong with results from a sample that is not generalizable as long as the conclusions are explicitly limited by the sample’s limits.

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Concerns About Sampling

A second factor to consider when determining sample size is the sort of analysis performed on the data gathered to answer your research question or questions. The sample size may severely restrict the kind of analysis performed. To guarantee the robustness of the study, various research concerns or models would need different statistical analysis techniques and sample size requirements. A multiple-stage model containing constructions or conceptions impacting another concept or concepts affecting another concept would, for example, need the use of a specific analytical approach such as structural equation modelling.

Such models are not implausible and reflect the circumstance experienced while attempting to understand consumer decision-making processes. They are often best addressed using structural equation modelling, with its own sample size and needs independent of generalizability difficulties. Indeed, big sample size may result in an incorrect response since the statistical approach may be oversensitive to large samples. This may seem hard if all of one’s research has been based on percentages. However, proper research entails more than just percentages. Indeed, percentage type analysis and conclusions are often the consequence of a choice made by the researcher about the data collecting utilized in the questionnaire used.

Questionnaire Development Pitfalls

There is no question that sample size is important in the research process, but there is much more to be worried about than sample size difficulties. Let me begin by eliminating one misconception that always makes me shudder. This is the notion that anybody can sit down and compose an effective questionnaire. Of course, anybody may create a questionnaire, and there is nothing prohibiting anyone from utilizing it. However, the focus of my statement is on a good questionnaire. Because this is not the place to get into the complexities of questionnaire creation, I will highlight two elements to demonstrate how often it is ignored.

I’ll begin by describing how one attempts to capture a notion while constructing a questionnaire. When doing market or management research, a researcher often attempts to capture something that lives in the respondent’s head, or “black box,” as it is sometimes referred to. It is a simple task, and it is seldom accomplished by merely asking a single question. A good comparison is a lecturer attempting to capture students understanding of a topic. Normally, a lecturer would strive to assess student understanding by asking many questions to capture the knowledge notion.

If you ask a student only one question, you can strike on an area that the student just did not study. However, if one asks a few questions regarding various parts of knowledge that the student was expected to have mastered and the answers are dry, one is much safer forming inferences about the student’s understanding. A similar multi-question technique is beneficial to follow in questionnaire construction to capture notions such as service quality, loyalty, and so on that are similarly residing in the respondent’s black box. As a result, a fundamental idea in questionnaire design is for the researcher to ask a battery of questions to capture the targeted concepts.

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A related problem is the kind of data gathered by each question in a questionnaire, often known as a research instrument. It is frequently wise to avoid yes/no questions since they are often straightforward, poor at capturing constructs, and restrict what statistical analysis and testing can or cannot be performed. Scales should be used wherever feasible since they allow for greater variation capture, broader statistical analysis and testing, and ultimately more relevant results.

A second critical feature of questionnaires is the problem of the research instrument’s validity and reliability. This component is often overlooked while being a substantial cause of inaccuracy. Throughout, I have used the words research instrument and questionnaires interchangeably since questionnaires are our tools in the social sciences and management research, and they are analogous to thermometers, spectrometers, and other instruments used in the physical sciences.

Our surveys, like these devices, must fulfil two fundamental requirements: they must be valid and trustworthy. Using the thermometer example, the user of such an instrument would want to be certain that it gives the same reading when used among healthy persons, and therefore the device may be regarded as dependable.

Furthermore, you want to ensure that it is accurate and measuring what it is designed to measure, which is plainly temperature. Although this element is not always so obvious, the fact that a thermometer measures temperature is self-evident. Using the prior example of measuring student knowledge, it might be argued that the instrument utilized in tests and examinations is collecting the student’s recall capacity rather than knowledge.

This is a genuine validity issue. Validity and reliability look straightforward in the instance of the thermometer, but less so in examinations to capture student knowledge and much less so when the researcher is attempting to capture marketing or management notions. Concepts like service quality, value, contentment, loyalty, and so on are difficult to conceptualize and translate into surveys (termed operationalization). Testing for validity and reliability is often restricted in much commercial research, yet it is necessary if useful results and management decision-making directions are to be suggested.

Validity and reliability may be statistically assessed and endorsed if they fall within accepted boundaries. Indeed, legitimacy is a matter of degree rather than absolute. Some surveys are more trustworthy than others. However, many are not legitimate or dependable, making any inferences from the data questionable.

Creating a solid questionnaire to capture an idea, whether it’s brand personality, service quality, or one of the many other concepts we use in marketing and management, may frequently take an entire PhD dissertation. It necessitates following a hard procedure comprising many data collecting exercises that allow for testing of the questions used to capture the idea of interest and testing and retesting the instrument’s dependability and other elements of its validity.

I’ve seen many surveys attempting to capture constructs by asking a few ‘off-the-cuff’ questions. Such an approach is scarcely a firm foundation for robust and useful data collecting, analysis, and management decision-making recommendations. This essay has attempted to illustrate some of the subtleties often overlooked and may lead to significant inaccuracy. Many people are too concerned with sample size difficulties and pay little attention to questionnaire flaws, which are often a greater cause of the mistake.

Thorough research is surely difficult. However, when confronted with what seems to be overwhelming complexity, resolve is essential to resist reverting to previous questionable behaviours. If one is going to spend time, money, or both on research, this is an invitation to utilize proven and tested instruments and put in some effort to do analysis that goes beyond providing a few percentages. Survey research, when done correctly, is a vital instrument that may give helpful inputs to management’s decision-making process.

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A Guaranteed Strategy For Successful Online

An Olympic winner, a great salesman, and two wonderful parents – What does it take to attain greatness in life, no matter what you want to do? Everything, in my view, boils down to mastering the basics. It is absolutely impossible to succeed if you cannot accomplish the fundamentals.

Launching a product on the Internet may be difficult if you are not schooled on the fundamentals of effectively generating an online buzz. Today, I will provide you with a basic approach to follow while putting your product online. There are many more methods to promote your goods, but these are the fundamentals, so let’s start here. Are you ready? Okay, excellent, let’s get down to business and figure out how to build attention and launch your product online.

Fundamental #1 First and foremost, update your website.

Before debuting your product online, you should update your current website with details about your new product. This might be in the shape of a news article, a new sales page, or an extra component to your website. Updating your website before you launch will enable you to present extra information to prospective consumers on how to acquire your goods. If you create a product, start marketing it, but never update your website, it will be hard to close the deal and make the sale.

My advice is to add a news item and a few new pages to your website, explaining to your clients about the debut of your new product and providing information on how to make a purchase. This fresh information will ultimately be indexed by the main search engines. I propose utilizing Hudson Hhorizons’ Sitemap Manager to expedite this procedure.

Fundamental #2: Submit a Press Release

Getting your message to media professionals, onto journalists’ desks, and to the top of news sites and search engines should be prioritized. Submitting an online press release successfully will accomplish this. A press release is a public relations notification sent to the news media and other selected outlets to bring attention to a certain event or product launch.

If published and disseminated appropriately, your press release will appear on some of the leading news websites, including Google News and Yahoo News, and some of the main online portals, including Yahoo, AltaVista, AlltheWeb, and others. The visibility you will get by correctly publishing an internet press release will be critical to the success of your product launch.

Fundamental #2: Submit a Press Release

Fundamental #3 use email marketing.

Email marketing is delivering sales letters or newsletters to a list of prospective or current clients through email. While some people find it bothersome, I believe it to be a very cost-effective approach to selling a product or service. Email marketing strategies are more successful and less costly than printed direct mail advertising since the reader can quickly click on a link and go directly to your website.

Fundamental #4: Submit your Products to Froogle

It costs nothing to reach thousands of online customers by putting your things on Froogle, Google’s free shopping search engine. You may connect each item in the Froogle search straight to your website.

By uploading your items to Froogle, you will be opening the door to a whole new method to market your products. Because Froogle is completely free, there should be no reason not to offer your stuff there.

Froogle gives you the ability to have your company’s items indexed and available to thousands of shoppers seeking similar products. The Internet is a numbers game; the more material you index, the more likely you will be found.

If you are an online product firm, putting your things on Froogle should be one of your first goals to enhance the visibility of your products on the Internet and give the potential to be found by new customers.

Fundamental #4: Submit your Products to Froogle

Fundamental #5 Set up an Affiliate Program

An Affiliate Scheme is an advertising program that pays webmasters to send visitors to your website or bring business to you.

I advocate creating an online Affiliate or Joint Venture Program to enable people to resale their things online. This will enhance exposure and sales income.

Fundamental #6: Advertise

The final stage in effectively launching your product is to promote and publicize your website to generate traffic to your site. It will be tough to make sales for your freshly introduced product if you do not have a lot of visitors. There are hundreds of methods to promote your website, such as creating an automatic Google Sitemap, signing up for Google AdWords, or publishing articles to an article distribution platform.

Google AdWords is one of the most successful and cost-effective strategies to boost site visitors and create revenue. Google AdWords advertising links you with new clients when they are browsing for your goods or services. With Google AdWords, you construct your own advertisements, choose keywords to help match your ads to your target demographic, and pay only when someone clicks on them – this is known as “pay-per-click” advertising.

If used appropriately, Google AdWords is a fantastic method to promote. Many businesses squander hundreds or thousands of dollars each month on “unwanted clicks” that are not producing “targeted clicks” for their company.

If properly configured, Google AdWords may be a terrific resource for reaching hundreds or even thousands of consumers seeking your precise product or service, resulting in higher sales. The crucial word here is “precise.” In my experience building up Google AdWords ads for my customers, I’ve discovered that campaigns that employ extremely particular keywords rather than generic or wide terms when describing a product or service provide the greatest results.

I hope you find the following six essentials very beneficial to your future product launch. As I previously said, understanding and perfecting the fundamentals is the key to success in any endeavor. If you can learn to do this, you will be able to do anything for your company.

From WindySEO Blog

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12 Life Changing Small Business Email Marketing Strategies

12 Small Business Email Marketing Strategies Email marketing is one of the most successful types of small company advertising. A small company must employ a results-driven marketing plan on the internet to be successful and get the advantages of the internet. The true advantages of the internet can be realized only if a company can utilize it to sell its goods and services.

Email marketing is one of the most powerful and rapidly expanding marketing mediums. Building an email distribution list of prospective clients is one of the first stages of a successful email marketing campaign. A company’s email list may be built from several sources, including its own website.

Managing a huge email marketing campaign would need a well-planned strategy and may necessitate the assistance of a professional marketing organization. If you don’t already have a big email list, you can simply acquire one from a direct marketing business specializing in email list management. A website newsletter signup form may also be used to gather email addresses from prospective consumers.

Here are 12 email marketing suggestions for small businesses:

1.Begin establishing a consumer email marketing list.

If you do not have an email marketing list, you should create one right now. Whether you have a small or big client base, you may begin by including your current clients on your email marketing list, which you can then expand over time. A small firm may launch an email marketing campaign with a tiny list that can grow over time. The list may be extended as new inquiries arrive. A standard technique is purchasing a tailored email list from a professional marketing business.

2.Email signup on your website.

One of the simplest methods to establish your own email list is to allow customers to register on your website. A registration form may be easily added to your website. The location of the email signup element on your website is critical and influences conversion rates. It should be prominently displayed on the website. If your website is developed with a content management system, the newsletter signup option is built-in.

3.Launch a Marketing Newsletter.

One of the most efficient email marketing tactics is sending newsletters to your consumers. You may create a newsletter on anything relevant to our industry. The newsletter might be published weekly, monthly, or quarterly. A newsletter is a wonderful way to regularly stay in touch with your clients. You may then use the newsletter to sell your own goods or services.

4.Increase the visibility of your email marketing list.

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You can enhance the popularity of your email marketing newsletters and develop your email list by doing a few easy measures. Because creating a high-quality marketing email or newsletter takes time and work, it is better to send it to as many individuals as possible.

The following are some easy ways to raise awareness of your marketing newsletter or email list and urge people to sign up:

Include a link to sign up for email subscriptions in every email interaction.

Invoices, purchase orders, and other corporate papers should include information about your email newsletter.

  • Place an email signup link prominently on your website and blog.
  • Notify your employees that they should inform clients about your marketing email at every chance.
  • Offer an incentive to sign up for your email or corporate newsletters, such as discount coupons or prize drawings.

5.Comply with the Data Protection Act.

You must respect your customers’ privacy and take precautions to secure the client data obtained via your email marketing campaigns. You should not release information without the customer’s prior authorization. Your email marketing list should be completely opt-in. Customers who register their email address consent to receive marketing communications from you. If you want to buy opt-in email marketing lists, you should only do so from reputable vendors.

6.Send out high-quality marketing emails.

Nothing is more damaging to your brand than sending a badly designed marketing email to consumers. You should do preliminary research on the content of your marketing email and design your marketing campaign ahead of time. The marketing email’s content should be thoroughly researched and provide value to consumers. It is OK to market your goods and services in your emails, but you should aim to include a range of information. A well-balanced email has a better chance of success than strictly promotional communication. Customers are likely to unsubscribe or opt out of getting emails in the future if the email you send is full of selfpromotion and does not provide true value. Prioritize quality over quantity.

7.Choose a suitable topic for the marketing email.

A decent subject line for a marketing email is critical in determining how many clients open and read it. It is important to pick the topic of the email with care and deliberation.

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8.Layout and design.

You should carefully design the structure of the email. The layout should be clear of clutter and simple to understand. The design should be simple and straightforward. Use photos with caution. Any photos used should be optimized for the speed of loading. Your brand should be reflected in the design. Include your logo and contact information as well.

9.Clean up your email marketing list regularly.

If you manage your own email list, you should regularly do fundamental list management chores. Any unsubscribed user should be instantly deleted from the list. Similarly, any obsolete or inactive email addresses should be deleted. It is preferable to categorize your list so that you can pan your emails and provide particular information to certain groups. At the same time, any new contacts should be included so that they are not overlooked in the following email.

10.Put your marketing initiatives to the test.

Whether you send out emails regularly or less often, it is critical that you thoroughly test your email marketing strategy before launching it. A spell check should be run. Check any links in the email to ensure they are not broken. Sending a copy to oneself beforehand is an excellent method.

11.Evaluate the effectiveness of your email marketing activities.

It is critical to track the success and failure of your email marketing efforts. There are several methods for monitoring performance. The number of inquiries you get directly from your marketing emails is the ultimate measure of success. Statistics about your campaign might give helpful information. Most email marketing software allows you to track delivery, response, click, and other metrics. You may learn how many emails were sent, how many were opened, and how many links inside the email were clicked. This data may be used to assess the efficacy of each email sent and plan and improve future campaigns.

12.call to action.

A successful marketing email should compel recipients to take action. Including a call to action message in your marketing emails may increase conversion rates. A call to action might range from a request for further information to a link to purchase a product.

From WindySEO Blog

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10 Powerful Digital Marketing Strategies

Every firm should continue implementing the finest marketing methods to maintain relevance in this ever-changing industry regardless of size or kind. In other words, firms must guarantee that they comprehend current clients’ online nature, developing and then creating a Powerful Digital Marketing Strategies.

Without the appropriate Digital Marketing Strategy, your company may lose out on some extremely valuable and important sales and online sales prospects. This is a serious issue, particularly given that most essential clients in the current world will begin their product search on the internet.

All serious businesses must follow the 10 Top Digital Marketing Strategies listed below to stay relevant in the industry today.

1. Visualize Your Homepage

According to studies, most online visitors decide whether to remain or leave a web page within the first 10 seconds of its opening. Today’s online surfers do not read paragraph after paragraph in search of a text. This means that if you were just focused on delivering your message via your verbal proficiency, you might not be able to demonstrate your abilities.

To overcome such issues, you must follow what other web users are doing to retain clients they have worked hard to acquire via website optimization. Using graphics in conjunction with videos is now required for successful internet communication. More may be conveyed in a shorter period via visual communications. This is crucial, particularly for retaining the highly impatient people who have visited your site for the first time.

Remember that 90% of the information delivered to the brain is generally visual. The identical visual signals are always processed sixty thousand times quicker in the brain than textual. Reduce website bounce rates while increasing search engine rankings by publishing visually appealing homepages.

Visualize Your Homepage

2. Optimize Your Message for Mobile

The number of people using the internet has steadily increased over several years, dating back a decade. Access to the internet through smartphones has also been steadily increasing, particularly in the past five years. This trend will continue, necessitating mobile devices in company plans. To stay relevant, you must have a mobile responsive website.

3. Concentrate on the Content

It is worth emphasizing that conventional marketing channels such as magazines, newspapers, and television, among others, are becoming obsolete. As a result, you must devote a significant portion of your resources to ensuring that your websites provide the greatest possible experience for your current and prospective consumers. Make certain that the latter receives the required material. Customers will always need or be drawn to certain pieces of information. Make the most of this opportunity. It is also worth noting that one of the aspects employed in SEO is Content. Your website must have the necessary material structured correctly to be highly optimized.

4. Make Use of Online Video Power

Videos are among the most powerful marketing tools available to today’s marketers. Online videos have been popular in recent years, and they are now required for all professional websites. However, if you haven’t started using these videos yet, you’re undoubtedly falling behind in this competitive market.

5. Multi-Channel

It is no longer sensible to devote all of your time to one channel, no matter how well you do it. Today, you must communicate your thoughts via several media. Make sure to promote your ideas and goods on the websites that your target clients frequent, such as various social media platforms. In addition, you may direct them to your website from here.

Multi-Channel

6. Engage in Social Activities

To get the most out of your Digital Marketing Strategy, you must engage in social media marketing. Create a page on your website, Twitter, or another social media platform with a link that directs visitors to your website. Today, there are a lot of individuals that use social media. As a result, it is much easier to build a network and send it to your website through social media than any other method.

7. Include Some Rich Snippets in Google Search Results

Rich snipes are acknowledged for producing outstanding outcomes, with many viewers likely to visit the site. Using a reputable video hosting provider to publish a video on your website is the simplest approach to adding a rich snippet to Google search results.

High-quality backlinks play a significant part in improving your ranking in search engine results. You might lose a lot of money if you don’t use them. When you construct a backlink to your website, make sure it comes from a popular website or with high domain authority.

9. Including Sign-Up Forms on a Website

Sign-up forms can assist you in identifying your visitors. You may use these to often contact customers with newsletters, promotions, and discounts, among other things that may entice many people back to your website and company.

10. Ad Retargeting

On their initial visit to any website, just 2% of visitors will convert. In addition to the sign-up forms outlined above, site owners will need to employ ad retargeting to remind visitors of things they previously saw but did not act on. Ad retargeting employs cookies to monitor website users and potentially redirect them back to the site. They will continue to be displayed the items they saw after leaving the site via adverts on other websites they visit.

From WindySEO Blog

How and Why Should You Use Search Engine Marketing?

How and Why Should You Use Search Engine Marketing?

Here’s an overview of search engine marketing from a marketing agency in Greensboro, NC. Search Engine Marketing (SEM) is defined as a kind of internet marketing that includes the promotion of websites by boosting their visibility in search engine results pages (SERPs) via optimization (both on-page and off-page) as well as advertising (paid placements, contextual advertising, and paid inclusions). 1 Depending on the context, search engine marketing (SEM) can refer to a variety of methods of marketing a website, such as a search engine optimization (SEO), which modifies or rewrites website content to achieve a higher ranking in search engine results pages, or it can contrast with pay per click (PPC), which focuses solely on paid components. 2

Because of the many intricate details in the complex technology of search engine marketing, many marketing professionals and business owners do not understand the ever-changing nuances and methodologies, so they rely on top ad agencies or marketing consultants to manage their search engine marketing.

Paid search spending has climbed by more than 20% since 2012, and this trend will continue with product listing advertisements. To be relevant in organic search, your website must be properly optimized or pay for search advertisements to target certain keywords and phrases. Mobil expenditure on sponsored search had a great year, increasing by more than 30% in 2012. Your lead generation outcomes will be considerably better, and your ROI will be a lot higher if your search marketing campaigns are performed by a professional marketing consultant or a top ad agency.

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Spending on SEO to organically optimize your site will be critical, as fresh polls reveal that Organic SEO is becoming more successful at generating leads. Hummingbird emphasizes unique material that is related to the goods or services. Therefore SEO will be crucial in 2014 and beyond. Paid and social media will undoubtedly create new leads; however, according to the most recent studies, Organic SEO is rising, PPC is slightly decreasing, and social is remaining consistent. SEO generates the highest proportion of leads for B2-B organizations, whereas PPC and Social Media create far lower percentages of leads. The 2011 WebMarketing 123 survey and the 2012 Web Marketing 123 survey are available in PDF format.

Search Engine Marketing, or Search Marketing, encompasses a wide range of search marketing specialties. Branding, conversion, mobile, landing sites, public relations, search term research, PPC, social marketing, and blogs are all key subcategories under the search marketing area.

When people are interested in a product or service, they will begin looking for it via internet sources. It might be discovered through text, video, or audio components. If they are seeking or looking, this should be a dead giveaway that they are in the purchase cycle. It might be motivated by a desire to meet an immediate or anticipated future need.

Whether obtained from a sponsored or organic source, these leads are of high quality since you have a captive audience that is already interested in the product or service. Your role is to educate and offer information on how your branded product or service may bring value to that customer, not to sell them on the notion of the product or service itself. What makes your brand special, and how can you make their lives easier?

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Marketing

There are several reasons why individuals purchase things:

Marketing… (Because we are a marketing agency, we had to start with this one.) Marketing helps you remember companies and affects product perception. It not only delivers an intellectual viewpoint but also emotional reasoning or attachments to pull you in closer. The product’s design and packaging make it appealing. Slogans or taglines ring in your ears when you think about some businesses.

Music attachments with stars or celebrities make goods more memorable if effectively coupled. Many marketing specialists are also well-versed in the psychology of purchasing. Finally, regarding the marketing reason, did you intend to purchase the snacks at the shop, or was it a marketing deal to buy one and get one free? (BOGO, as some call it)

Habitual Creatures… Will it matter whether the movie popcorn is blazing hot or simply lukewarm? In most circumstances, it won’t matter since you’ll consume the popcorn, whether it’s excellent or bad, out of habit.

Moods... If you’re feeling happy, you’re more inclined to treat yourself to finer goods. When you are hungry or have a need, you are more inclined to satisfy that craving rather than putting it off for a longer-term aim, such as a diet goal. If you are melancholy or unhappy, you may make an impulsive purchase to improve your spirits. If you are emotionally fatigued after a long day at the office, you may give in to your child’s request to acquire such and such things to avoid debates or conflicts and get out of the shop quicker.

Temptation... Companies encourage you to try items that make you happy or offer you happiness. It might be delectable chocolates, a mixed drink, or things associated with your own images, such as beauty products to make us seem nice stylish watches or luxury apparel.

Impulsivity... When you view a gorgeous box, your brain receptors may default to reward, causing you to rationalize the unneeded purchase. Some individuals are more influenced by advertising and marketing than others, and they react to advertisements, offers, and promotions because they believe they are receiving a good bargain, which justifies the unwanted purchase. ADHD will undoubtedly have an influence on product purchases.

Peer Influence... Sometimes you obtain items because your neighbour has them. The product may be worthless, but you receive it because the Smiths have it. You observe people in the community wearing specific shoes, clothing, and so on, and you buy them because you want to be like them.

There are undoubtedly many more causes, but they can all be divided into EGO, FEAR, and PRIDE.

Mastering search engine marketing tactics in combination with conventional marketing as you better understand why people purchase items and services can propel your company’s development to new heights regardless of economic market conditions.

From WindySEO Blog