Five Ways to Make More Money with Social Media Marketing
Most savvy marketers use social media marketing to deliver their message to an insatiable, hungry audience. Prospects will be unable to find you on the Internet if you do not use social media marketing platforms such as Google, LinkedIn, Facebook, YouTube, iTunes, Twitter, or WordPress. And how long can you put up with that?
Social media marketing is one of the simplest ways to connect with and engage your target audience.
When you listen to your audience and acknowledge their participation in your business, they will become more loyal and champions of your brand.
Do you know that more than 95% of Internet users conduct online searches when researching
YOU? In addition, 45 million Americans own cell phones with Internet access. Facebook and Twitter have over 700 million users and are still growing. Shouldn’t you be looking where these people are?
Consider the following questions:
Are you easy to find on the Internet? Not just by your name or the name of your company. Can searchers find you using the keywords that best describe you and your company, service, or product?
Will your target audience find YOU when they visit their favourite online destinations? Or are they more likely to find your competitors?
Do you already have a program in place that allows you to engage with them again and again after they connect with you?
Do you intend to begin using cell phone (mobile) marketing?
If you answered “NO” to any of these questions, you must ask yourself, “WHY NOT?” If you want to keep your business afloat, you must market online because most of your competitors are or will be soon.
Here are five ways social media marketing can help you improve your client relationships and turn them into big fans because nothing beats a client who comes through a referral.
1. Engage in Social Activities
Remember, the term “SOCIAL MEDIA” was chosen for a reason. Never before has social media marketing made it so simple to communicate with prospects and clients for such a small investment. You can and should communicate with them repeatedly. That is not to say you should email, text, or call them daily. You’ll soon discover what a good communication interval is—trust me, your audience will tell you! The goal is to become acquainted with your prospects because people buy from companies they know, like, and trust.
An effective Facebook, Twitter, blogging, and email campaign will provide you with numerous opportunities to get to know your audience, gain their trust, and develop a long-term beneficial relationship.
As with any important relationship, consistent and frequent communication is essential. This is made possible by social media marketing.
02. You Must Make Your Own Videos For Social Media Marketing.
In 2011, YouTube was the second most popular search engine. (YouTube receives more than 1 BILLION views per day!) Viewers search YouTube for solutions to their problems, looking for videos showing how to do something or researching product or service reviews.
You must establish a presence there. Make your own YouTube channel and start posting videos with solutions, how-tos, and training. You can use a Digital Video Camcorder, a Flip Video Camera, or a Kodak ZI-10. (We prefer the ZI-10 because it has an external mic input, allowing us to use a lavalier microphone for better sound.) These cameras shoot in HD and produce stunning videos. Editing software such as Screenflow for the Mac, Sony Vegas Movie Studio, CyberLink’s PowerDirector, and Windows Movie Maker can assist you in creating visually appealing videos.
03. Experiment with different Social Media Marketing platforms.
This ever-expanding collection of Social Media marketing platforms provides numerous opportunities for business growth through branding. Here are some suggestions to get your creative juices flowing:
- Create pens with your Twitter handle (@_______) or a request to “Connect With Me On Facebook.” When a person receives a pen with a Social Media aspect rather than a pen with just your company name on it, they get a subtle, friendlier feeling. Have some fun with this.
- The same could be said for coffee cups or mugs and the entire advertising speciality realm. Consider hosting a “social meeting” at your place of business and handing out coffee mugs in person.
- Create a monthly video and ask viewers at the end to follow you on Twitter or “friend” you on Facebook. Add the “Like” button from Facebook to all of your pages.
- Include your social media contact information in your email signature and in the Resource Box at the bottom of any articles you write and distribute.
4. Increase Brand Awareness And Customer Loyalty
Social media marketing and the Internet are likely the quickest ways for a company to build brand loyalty. (It’s also one of the quickest ways to destroy it.) Because you can reach so many people so quickly, online word-of-mouth can quickly spread your name, business, product, and/or service worldwide.
If you provide excellent service to your customers, they are more likely to tell their friends about it via social media platforms such as Twitter, Facebook, blogs, personal YouTube videos, articles, social bookmarking sites, podcasts, webinars, and so on. Shouldn’t you be present when your customers visit these establishments? Consider the possibility of having everyone in your corner singing your praises.
When marketing on the Internet, it doesn’t matter if you’re local, regional, national, or international—you can reach your audience for a fraction of what “traditional” marketing would cost. Developing these social media marketing campaigns will undoubtedly require some effort, but you would have done the same for traditional marketing. Except that your reach is now exponentially greater, with the most important added benefit—you’ll be able to converse with your audience. You’ll be building relationships that will hopefully last for years. That is not possible with postcards, magazine ads, catalogues, or radio and television advertising.
Your bottom line will not improve overnight due to social media marketing. But, if used correctly, you’ll notice a shift in your business’s momentum, and who knows, maybe one of your videos, articles, or podcasts will go “viral.” Wouldn’t that be lovely?
5. Build Your Own Social Networking Site
Believe it or not, you can create your own Social Network site in almost no time. Ning.com and SocialGo.com are two well-known platforms.
Ning’s user base includes a growing number of political organizations, musicians, entertainers, and well-known brands. Ellen Degeneres, Hershey’s Chocolate, Martha Stewart, the National Republican Congressional Committee, and the Epilepsy Foundation have their own websites.
SocialGO bills itself as the “maker of social networks.” They are based in the United Kingdom and provide free and paid plans for creating your own social network. LEVI Strauss, The Apple Store, Walmart, and Random House Publishing are among their clients.
One useful feature provided by SocialGO is their “live video chat sidebar.” You can call a member and chat with them live right from the site.